Yoast SEO’s (Premium) recent update introduced something called “Cornerstone Content”. You might have heard about this term before, but if you have not, then here is what that means and how it’s useful for your blog’s SEO.
I used to call “Cornerstone content or articles” as “Pillar” articles/posts. Like, the pillars of our blog, the ones we are proud of, and the ones that represent our blog. Like take HBB for example, we have written plenty of guides related to spam comments reduction, WordPress blog security, make money online, and much more. These are well-researched updated posts, so they act as a ‘pillar’ for our blog. We would definitely want our readers to check these first and enjoy the most.
What’s the role of Yoast SEO here?
Yoast SEO’s new update will have a checkbox below the post editor, you can easily let them know whether a specific article is a cornerstone article or not. If you say ‘Yes’ it is, then Yoast SEO plugin will give top priority to that specific post when they analyze your blog for ‘internal linking’. Don’t ever underestimate ‘internal linking’, this defines your blog’s navigational structure, take “Wikipedia” for example.