Hey bro, to rank a keyword, you need to understand whether it’s a popular keyword and/or trending keyword.
Popular as in, it’s evergreen, people will always search for “Best VPN Service” no matter what.
Trending as in, which is temporary for a while, say “Oscar Awards,” we don’t talk about this all the time.
Figure that out. If it’s a difficult keyword, avoid it, for the time being, focus on multiple variations of that specific keyword, add some extra relevant words to that. Build backlinks for that.
Do this for a month and see if you are getting traffic for that. Then we can proceed to the next step(s)…