Am sorry if it is a myth, but am starting a technology website and it will take years for me to compete against high authority blogs out there. Is there a way for newbies like me to seek low competitive keywords with high/medium search volume traffic? Which are the best tools to analyze this? TIA.
Hi @Manikandan, I know how hard it is to start a tech blog, we have DeviceBAR, and we are struggling as well, but it’s not a big issue for us, we are not wholly active yet. But, we have been preparing a list of useful keyword(s), and this is what we followed.
Before jumping into Keyword Research, you need to understand two crucial things here.
The list of keywords you are collecting should be relevant to your blog’s niche, no matter what.
You can dream about getting ranked for “Android Tips,” but before that, let’s focus on “Android Battery Tips,” “Android Security Tips,” etc. Because we don’t need to waste our time building a house without doors or windows at first. All these keywords, let’s say they are “Long Tail Keywords,” but they are actually a part of your main primary focus keyword.
Now, you need to do Keyword Research to find all the minor/major topics related to your blog’s niche… the kind of queries, hashtags, problems, etc. people search online related to your niche.
The first and foremost way is to make use of Google SERP itself.
Whenever you search for a keyword(s), Google will automatically recommend you the keywords that are related to the one you searched. That probably means people are searching for these too. You’ll find this section at the bottom of the SERP. You can use all the categories on your blog and find the related ones. Make a list and save it as “Google SERP Related Keywords.”
If you are still searching for a free way, then Quora is your answer.
Search for your specific keyword(s) at the Search bar, and Quora will list out all the queries containing your search phrase. These are your keywords. If you have a look at them, questions are the best keywords you can think of. People desperately use Google for their problems, and Quora is the best place for finding them, too.
Make a list and save it as “Quora Search Query Keywords.”
Now, you have two valuable lists ready.
This is probably the most frequently used free tool for keyword research online, and it’s pretty decent though not precisely accurate. This tool is mostly for advertisers, but we can use the “Keyword Planner” to get an idea about the average monthly searches and competition.
You can copy/paste your keywords and find the required data.
If you have enough budget, you can try paid/premium tools…
We have been using Ahrefs for a while, and it’s pretty solid for keywords.
You can use their “Keywords Explorer” option to get this.
You should be focusing on three critical columns here: Keyword, Volume, and Competition (Difficulty).
We already talked about “Keyword(s)” earlier, they should be relevant, and you can explore the “Long Tail” version as well.
About the “Volume,” it’s quite evident that, if you want traffic, then you should blog about the topics more people search. So, let’s make sure it’s more than 500 here, or even 100 is pretty good if you have a good topic you can cover.
Last but not least, the competition aka difficulty, so, let’s say it’s Low, Medium and High. To answer which one I should suggest, it all depends on your blog’s existing current authority, do you have a new blog or you already have a well-established blog? Do you have a backlinks strategy to improve your authority rapidly? So if you are confident enough, then, prefer “Medium” at first and slowly expand.
After finalizing all these, you can have a final list of keywords to prepare your articles and build backlinks, that’s all.
So, basically, this is how you figure out the low competition keywords with decent search traffic and get ranked for them. At first, it may not help, but once you complete your list and do the needful stuff, slowly you can experience a boost in your search traffic… and from there, you can figure out what to do next. Let us know if you have any queries!