Link Juice - meaning of juice

(Aman Bamba) #1

What is the concept of link juice?
What is the importance of page authority in ranking pages pages in google serps?

(Pradeep Kumar) #2

“Link Juice” is more about quality and relevancy rather than quantity bro. :slight_smile:

Just like how Moz’s “Domain Authority” calculates the overall authority of a ‘domain,’ we also have “Page Authority” which does the same for ‘pages’ inside that ‘domain.’ It’s a score out of 100, consider this as a standard difficult exam paper score…