Link Juice - meaning of juice


What is the concept of link juice?
What is the importance of page authority in ranking pages pages in google serps?


“Link Juice” is more about quality and relevancy rather than quantity bro. :slight_smile:

Just like how Moz’s “Domain Authority” calculates the overall authority of a ‘domain,’ we also have “Page Authority” which does the same for ‘pages’ inside that ‘domain.’ It’s a score out of 100, consider this as a standard difficult exam paper score…